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Carl T. "Doc" Sprague
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But Carl T. Sprague's impact on Western music wasn't limited to the sale of just one record. Others had recorded cowboy music before, but Sprague was the first man who had actually worked as a cowboy, to record and sell significant numbers of records. He had lived the part, and he also dressed the part, and this is significant, because his wearing of cowboy clothes, especially a cowboy hat, in his publicity fotos and in public appearances, was the first widespread use of the cowboy image by a singing performer. Sprague was the first to use it to market his recordings. The image caught the public's eye and by the mid 1930s, with the emergence of the singing cowboys in the movies, the image became an important part of American culture, and it was Carl T. Sprague, who paved the way. |
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